Industry

A JOURNALIST & THE STOCK PHOTOGRAPHY CONUNDRUM

Today’s print media landscape is ever-changing. The digital age has meant audiences are spoilt for choice with access to publications at their fingertips, while resources have become more limited as company hip pockets tighten.

This has meant standing out from the written publication pack has become increasingly challenging. And this is where quality, contemporary imagery has become so vital.

We all know the impact high-quality imagery has on drawing reader interest. As the saying goes ‘a picture paints a thousand words’, so writers rely on the visual component of their chosen media to not only capture the essence of a story but to also engage reader interest. Imagery is often the first thing the audience sees, so it needs to captivate while helping to portray a message.

As a journalist and writer, I have contributed to many print and online publications where stock imagery has been a required resource. In my own experience, it has been especially relevant to stories and publications which are quite general in nature. This includes features written for travel publications, food and wine guides, gift giving guides, school holiday programs, even publications for seniors.

Without the resources required to create imagery – photographers, models, props, studio locations and more – it has meant relying on larger stock imagery providers to help deliver the message I am conveying.

Generally, this has been possible, but sourcing the most suitable shots has often been quite a time-consuming process. There’s the sorting through the shots which are dated or downright daggy. There’s the scrolling past the pics which carry an international vibe and are not representative of an Australian lifestyle. And then there’s the eliminating of images with subjects displaying wacky, over-the-top expressions – you know the ones!

For today’s well-informed audience imagery needs to contemporary and fresh. It needs to be consistent with the overall theme of a publication or feed. And it needs to instantly engage – whether that means drawing enough interest for a reader to not turn a page, or to stop scrolling and swiping.

I think Stockify will be a valuable resource in helping to capture audience engagement. With imagery curated by leading lifestyle contributors, the content is contemporary and relevant. Package bundles mean consistent content is easily accessed. And a commitment to regularly adding to and updating imagery means feeds can be kept fresh.

In a media world where audience expectations for new and interesting content is at a high, access to such a resource is more valuable than ever.

Congratulations Sam and the Stockify team on this exciting and innovative approach to stock imagery!